Herridge Publication

 

 

 

Marketing Publication

 

"Advertising is the principal reason why the business man has come to inherit the earth."  

-James Randolph Adams

 

Herridge & Associates' Marketing & Publication Design Team aides companies in person-to-person contact.  The internet is a valid means for establishing new contacts, but is cold and impersonal when follow-up is simply:  "bookmark our page and look for updates."  Our design team can places companies into the front lines of personal contact with hardcopy designs such as:  newsletters, business cards, brochures, post cards, and letterheads.

 

Newsletters

Newsletters establish a regular contact (monthly, quarterly) with clients.  It reminds the customer of a company's presence and give them a fresh incentive to shop.  

 

Having a customer's name and place of residence is a very powerful tool in the hands of a marketer and having an informational newsletter allows for keeping a database up to date.  Inserting coupons and special sales information may tempt the reader to visit the store or go online for further shopping.  Contact Herridge & Associates Publication Design Team for a newsletter design.  

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Business Cards

An old, but certainly not dated, method of hardcopy marketing is a simple business card.  Some advances in technology have allowed for modifications, like the minidisk, but still effective in many ways, including cost, is the business card.  Time and again, H & A has proven that their designs have what it takes to establish a new contact with both a business card and a minidisk card.  Contact Herridge & Associates for a business card design.

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Brochures

A cross between a newsletter and a business card, the brochure gives a prospect detailed information about why they should conduct business with a certain company.  A well designed brochure is the perfect material for a second impression; it is a safety net in the event that the first impression (web page, business card or minidisk, phonebook, etc.) wasn't quite enough.  Click here for a Herridge & Associates brochure.

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Post Cards

A nice follow-up after the first personal contact with a client, the post card breaks the boundaries of an impersonal business.  It lets the customer know two things:  their business is desired and this company has their "ducks in a row".  Our design team can create an impressive post card that remains professional, yet thoughtful.  Get a Herridge & Associates post card for your customers.

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Letterheads

When it comes to letterheads, why isn't it good enough merely to display a logo and slogan?  Because a business'  impression is more important than that.  "Every advertisement should be thought of as a contribution to the complex symbol which is the brand image" (David Ogilvy, Confessions of an Advertising Man, 1971, New York: Ballantine Books, p. 87.).  Everything counts toward image, including something as simple as a letterhead.  Contact Herridge & Associates for a letterhead design.

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Copyright 2003.  Herridge & Associates.  Building design, information resources,

and publication/marketing design is offered through Herridge & Associates, Inc. 

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 Web Development

 Basic Organization

 Detailed Products

 Graphic Art

 

 Marketing Publication

 Newsletters

 Business Cards

 Brochures

 Post Cards

 Letterheads

 

 Flash Design

 High Technology

 Flexible Graphics

 User Interactivity

 

 Disk Design

 Informative

 Compact

 Entertaining

 Cross-Platform